As online shoppers become overwhelmed with choices It becomes more important to make the shopping experience as simple and frictionless as is possible. If customers encounter a stumbling or confusing shopping experience they may leave their carts completely and write a negative review that will convince other potential customers to steer clear of your store.

From a lack of calls-to-action to poor-quality product images, these ecommerce design errors can have devastating negative effects on your sales. Fortunately, a majority of them can be avoided with a bit of careful planning.

Utilizing images of low-quality

Everyone doesn’t want to buy an item that doesn’t do it justice. It is crucial to use high-quality photos on your online store. Low-quality images will not only turn away customers, but will also damage your brand reputation.

There is no Guest Checkout option

Another mistake to avoid is not providing guests a guest checkout. This can deter potential customers from making purchases on your site. Many customers are reluctant when asked to create an account, particularly when they are required to input the details of their personal details like their email address. Instead, you should allow your customers to sign up using their social media accounts to streamline the process and alleviate privacy concerns.

Another common e-commerce mistake is a cluttered and messy menu structure. It is important to plan out how each page will look on your website to ensure that navigation is intuitive and convenient. Make sure that each page is organized according to the type of content it contains and make it easy for visitors to locate what they are looking for.

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