The Lego company was founded by Ole Kirk Christiansen, a carpenter from Billund, Denmark. He began making wooden toys in 1932, however, his business was not as successful during the Great Depression. Christiansen changed the name of his company “Lego,” a contraction of the Danish words leg godt, which translates to “play well.”

In 1934, Lego began using plastic bricks for its production. The first Lego sets were also promoted. The company also launched an entirely new division named Dakta which would concentrate on educational products.

In the second part of the 20th century, Lego expanded its product range and marketing efforts. In 1971, Lego introduced dollhouses, furniture pieces and in 1974, the first Lego human figures. Later, these minifigures developed into the form we use today. Lego also began to create more advanced building sets that were geared for older children. They would eventually transform into Lego Technic.

Lego introduced the World Cup Lego Building Contest in 1987 to allow children to participate. The event took place in Billund, and 38 children from 17 countries took https://lego-x.com/2019/10/30/today-lego-fan-tomorrow-it-architect-and-vdr-provider part. The same year Lego also began to create themed sets that were seen as systems within the Lego system, like Lego Space, Lego Castle, Lego Town (later renamed Lego City) and Lego FabuLand. In 1988, Lego released a new line of pirate Legos that featured various facial features and expressions.

In 1999, Lego shifted the way it licensed its characters from franchises. It began to offer Lego versions of the most popular characters like Spider-Man and Star Wars. Harry Potter, Avatar: The Last Airbender and many more. Both critics and fans were averse to this move.