You’ve likely seen it on your own feed: Instagram ads promising $10,000 per month or people who talk about themselves constantly on LinkedIn. Or the traditional influencer. These are all examples of self-promotion using marketing, and though they can be annoying they can be effective when done correctly.

Self-promotion can be important because it will help to increase awareness of your talents and capabilities. This can attract opportunities to help you advance your career or change professions. It also allows you to communicate your achievements to others, whose help could be needed in the future. Without it, you run the risk of being a victim of other people’s work and leaving opportunities on the table.

It can be difficult to master self-promotion because it can be difficult to tell when it’s not enough, or if you are being seen as a braggart braggart. Numerous studies have revealed how braggadocio can cause others to feel jealous, angry and even result in negative evaluations of your performance.

Constructive self promotion On the other hand, it is about showing others your unique value offering. It focuses on showing people how you can excel and what you are good at doing and how you can solve their problems. This can be a difficult task for many people especially those who struggle with impostor syndrome or feel uncomfortable talking about their achievements. Mastering the art and science of self-promotion can lead to more opportunities in the workplace.